Most multifamily investors make the same costly mistake: they wait for deals to come to them instead of being proactive about finding them.
The truth is, it’s not hard to get ahead of the competition if you develop simple habits around building your pipeline and growing your presence in the marketplace.
Here are three habits that have helped me find more deals, build my network faster, and scale my portfolio:
Habit #1: The 10-Minute Weekly Outreach
Set aside just 10 minutes each week to email, call, or text people in your network: brokers, other investors, wholesalers. Let them know you’re still active, remind them of your criteria, and share relevant business updates like a recent sale or new acquisition.
This isn’t time-consuming, but it’s something most investors aren’t doing. Just block off 10 minutes on your calendar weekly.
Habit #2: One Post Per Social Channel
Create one post for each social platform you’re active on. Share before-and-after renovation photos, announce a recent closing, or update your network on what you’re working on. This lets people in your network know you’re active and looking for deals, allowing opportunities to come to you.
Habit #3: Monthly Value-Driven Email Marketing
Put all your contacts on an email list and send monthly emails that bring real value. Share market statistics, relevant news, or lessons learned from recent deals. This keeps you connected to your most valued relationships without individual outreach every time.
These three habits work like a well-oiled machine: they help you find more deals, build relationships faster, and grow your business at an accelerated rate.
The best part? They don’t require you to wait around hoping deals will find you.